Audits or Mystery Shopping?
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When is an audit preferable to mystery shopping?
Do you want to check whether your stores have worldwide consistent standards or whether all elements at the POS have been implemented according to specifications?
Is your brand identity being implemented as originally planned, or are there any deviations?
Why is an audit often the better alternative after all, and what are the exact differences between the two approaches?
You can find out all this after submitting the form!
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