Future Mobility Study: What is Generation Z looking for when purchasing a vehicle?

We wanted to know in more detail what is important to Generation Z when buying a vehicle - what do they look for in the buying process, what is important in financing, what role do test drives play and how does the generation inform itself? What are the advantages and disadvantages of electric vehicles in the eyes of Generation Z?



What is important for Generation Z when buying a car?

In a survey conducted at the beginning of 2023, we were able to get answers to all these questions - and gained valuable insights.

Read the study to find out what is particularly important to the young generation when buying a vehicle.

This much in advance: it is not only the digital experience that is important.

You can find out all about this after submitting the form!

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