Electromobility in China: Outstanding customer service drives electric car purchases
For our 2021 ISC-CX Future Mobility Consumer Survey, we chose China because it is the largest market for the automotive industry. Our results show you how consumers in China approach the purchase of a new electric vehicle and which aspects in the customer journey are most important to them. The results will surprise you! Download the study now via the form and find out what is most important to the customer when buying a new car!
Insights into the findings:
In March 2021, we wanted to find out everything about what matters most to Chinese consumers when buying a car. Over 3000 consumers participated in the survey. Here are a few of our questions and findings:
- It is particularly remarkable that only a small percentage of respondents would definitely NOT buy an electric car.
- Does the local dealer still play a role at all when buying a car, or is everything now done online? Chinese customers think: nothing works without a dealer!
- The biggest surprise: TikTok plays a big role when intending to buy a car!
- Experience with driving an electric car is a big factor in the purchase decision. The test drive before buying is crucial!
More detailed information on these topics and further insights into the customer journey can be found in our whitepaper, which you can download via the form!